Nike, Inc. has a history of developing innovative and new impact protection systems. Starting with the Waffle Trainer to the Shox columns developed in 2001, certain technologies can only be found in genuine Nike shoes. Nike employs a variety of cushioning systems in their products. Cushioning systems need to reduce shock, distribute pressure, protect from impact and offer comfort shock, distribute pressure, protect from impact, and offer comfort. The four cushioning systems pioneered and sold by Nike are Nike Air, Nike Air Max, Nike Air Zoom, and Nike Shox. Click on the name to learn more about each of these technologies.

Nike Air

Nike Air was the first air technology developed at Nike, and it changed the way people thought about cushioning. It remains a standard for impact protection more than 20 years after its creation. The Nike Air made from pressurized gas inside a tough yet flexible urethane plastic capsule. The large molecules of gas prevent it from escaping the bag. The Air-Sole units are encapsulated in the midsole beneath the heel, forefoot, or in both locations depending on the shoe and the needs of the athlete for whom the shoe was designed. The Air-Sole works to cushion the foot by compressing and reduces the force of the impact and then immediately recovers its original shape, ready for the next impact.

Nike SB Dunks

In 1998, Nike began production of the Dunk once again. Initial releases were classic university colors, but new non-team colors were soon introduced. At this time, Nike often released the same dunk in two different versions consisting of reversed colors. The dunks released from 1998 to 2000 featured a nylon tongue and arch supports, distinguishing them from today's dunk releases. Overall, the reintroduction of the dunk proved to be extremely successful and production numbers have since increased to meet growing demand.

With Nike off to a rather slow start for 2008, it appears that they are slowly turning things around with a great variety of colors and new designs. This is evident with the two new women’s Dunk low releases. The first pair features a basic color-way which includes Grey and White. Releasing this Summer along with the Ferris Bueller and Thrashin’ Dunk Highs, this Lobster Dunk Low is rather plain but does come with a removable lobster claw band, something that really hasn’t been seen before. In addition, the insole and inner lining includes a Pink and White picnic table pattern.

Nike Air Force 1

The Air Force 1 was produced in 1982 and discontinued the following year. It was re-released in 1986 with the modern italic Nike logo with a swoosh on the bottom on the back of the shoe.The name is a reference to Nike Air Force 1, the plane that carries the President of the United States. Little has changed to the Nike Air Force 1 since its creation in 1982, although the original stitching on the side panels is no longer present in modern versions of the shoe.Buy nike shoes from us. Since then, over 1,700 color variations have been produced, bringing in an estimated 800 million USD/yr in revenue. The selling of the Nike Air Force 1s online by certain retailers is prohibited by Nike who has restricted supply of the sneaker. The Air Force 1 athletic shoe, is a product of Nike, Inc. created by designer Bruce Kilgore. This was the first basketball shoe to use the Nike Air technology.

Nike Shox

In 2001, Nike unveiled a completely new and revolutionary style of athletic shoe cushioning. The Nike Shox system is based on the simple idea that a shoe should not only provide cushioning, but return the energy of the impact to the wearer just like a spring would. The Shox system took sixteen years to develop, but the highly resilient foam in the Nike Shox columns reduce the risk of impact-related injuries. The state- of-the-art Shox won't have you bouncing off of walls, but it will provide a barely noticeable, but pleasantly springy ride for even the most demanding athlete.

Jordan Shoes

Apart from the new Air Jordan models that are being released, Jordan Brand also provides a whole line of apparel and shoes for fashion, training, and casual wear. Not just a basketball shoes, the Jordan brand has released the Jordan Trunner, the Team Deuce-Trey, the Jordan Cue, and the Jordan Jumpman Team FBI. The following is a brief look at the evolution of signature Air Jordan shoes.